t commerce is significantly different than it was 10 years ago. The conventional marketing techniques like word of mouth, TV advertising ,print advertising etc are becoming outdated now. Savvy entrepreneurs recognize the potential of Internet marketing and how it can help a business thrive despite the changing nature of the market. They also know that when properly integrated into the business structure and effectively implemented, Internet marketing can meet the demands of the dynamic business environment.It will provide an assistance to establish an online presence and identityIn this current time people use the Internet a lot and a large amount of possible clients are able to go online. Due to this reality, establishing a presence and identity online through Internet marketing is critical for every business. When a business becomes visible and identifiable on the Internet, it may spark people's interest in the products or services offered by the company.It is very cost efficientUndeniably, the Internet is one of the cheapest mediums for marketing today. This is actually more frugal than TV or print advertising. It is good to realize also the regardless of how affordable online marketing is, this is also one of the best methods to reach many people. A business simply needs to successfully promote its products and services online in order to reach the target market that is already there.Expert assistance is easily accessibleOne of the keys to success in online marketing is to find a professional who is adept at using Internet technology and combining it with effective marketing strategies. Another perk of online advertising is that help is always at your fingertips. Online marketing advisers can assist with powerful targeting advertising, de data and the 'harm' that mankind was inflicting on their environment. The idea of a large-scale, cross-country 'switch-off' was proposed. It came to be known as the 'The Big Flick'. Fairfax Media, Australia backs the campaign in 2006. Al Gore's movie about climate change An Inconvenient Truth releases. The spotlight is on saving the environment and reducing carbon emissions. The Stern Report, which discusses the effects of climate change and global warming on the world economy, is released in October. Words of warning for what lays ahead from an economist - not from a scientist - sends a warning to governments globally about the cost of ignoring the threat of climate change. On March 31 2007 the first Earth Hour is held in Australia where 2.2 million Sydneysiders and 2100 business houses participate. In April, Earth Hour is made a national event but international interest also develops. Cities across the world sign up for it.On March 29 2008, 35 countries participate in Earth Hour. In December 2009, global awareness of climate change soars to unprecedented levels during an historic meeting of 192 nations at the UN Climate Change Conference in Copenhagen, Denmark. Vote Earth campaign culminates on 16th December with Earth Hour Copenhagen. The People's Orb (a shimmering silver sphere encasing a 350 GB hard drive with video and images and documents from millions who signed up for Earth Hour) is entrusted to UN Chef de Cabinet Vijay Nambiar to be presented to world leaders. This year, the darkness that prevailed half across the globe was said to be the biggest global extravaganza ever!It almost sounds like fantasy the way the Earth Hour was conceived, with an earnest intention to make people see their carbon footprints in the dark, and the way it is now made into the greatest show on a global stage perhaps even surpassing the Olympics or the Oscars. The point being, all those who celebrated the 60 minutes of darkness did so with a sense of smugness: light is available at just a flick of a switch. Is this one hour of darkness enough for teaching humankind to respect the environment and the easy availability of natural renewable energy resources?As the flick of the switch lands us in darkness, our subjective mind takes over. What would, say, people in Iceland be doing to celebrate Earth Hour? Or people living high up in the Himalayan valleys? Well, for the former, the thought of even a minute without the heating system on is enough to send very very cold shivers down their spine. And for the latter, most of them haven't seen a light switch in their lives. So what purpose does this bl